Your Email Inbox Is Your Business – And It’s Under Attack

If you’re a business owner, your inbox is more than just a communication tool—it’s your command center. It’s where deals are made, partnerships are formed, and sensitive information flows in and out daily. But it’s also where your business is most vulnerable.

The Inevitable Threat: Phishing Attacks

Phishing isn’t just a buzzword—it’s a real, growing threat that targets businesses of all sizes. In fact, 91% of cyberattacks begin with a phishing email, and over 80% of organizations reported being targeted by phishing in 2024.

It’s not a matter of if you’ll be targeted—it’s when. And the more important you are to your business, the more attractive your email inbox is to attackers.

 

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A safer email inbox is in your future.

A Cautionary Tale: Tommy Bells from Totally Fake Company Inc.

Let’s talk about someone we’ll call Tommy Bells, a fictional name for a very real business owner who came to us after a phishing attack nearly derailed their operations.

Tommy runs a mid-sized company with about 50 employees. One morning, an email appeared in their inbox that looked like it came from their accounting software provider. It had the right logo, the right tone, and even referenced a recent invoice. But it wasn’t real.

One click later, Tommy’s credentials were compromised. Within hours, attackers had access to sensitive client data, internal communications, and financial records. The fallout? Weeks of downtime, thousands in recovery costs, and a serious hit to customer trust.

This isn’t rare. According to IBM’s 2024 Cost of a Data Breach Report, the average cost of a phishing-related breach is $4.91 million. And that doesn’t include the time lost, the stress endured, or the reputational damage.

Enter INKY: A Smarter Way to Stay Safe

That’s where INKY comes in. INKY is more than just an email filter—it’s a phishing prevention platform that uses machine learning and computer vision to detect threats that traditional spam filters miss. Enhancing your Email Security.

It doesn’t just block suspicious emails. It analyzes every message, flags anomalies, and even educates users in real time with visual cues and warnings. It’s like having a cybersecurity expert sitting next to you, scanning every email before you open it.

 

What your team should look out for !

What's the difference between INKY and  Microsoft Email Security?

 

Why This Matters Now

Cybercriminals are getting smarter. They’re using AI to craft more convincing emails, impersonate trusted vendors, and bypass outdated security tools. If your business is relying on basic spam filters or employee intuition alone, you’re playing a dangerous game.

But here’s the good news: you don’t have to be a cybersecurity expert to protect your business. Email security can be simple you just need the right tools—and the right partners.

At Four Winds IT, our mission is to keep our clients safe, informed, and empowered to leverage every piece of technology available to them. INKY is one of those tools, and it’s one we trust.

Coming Up Next: What Is INKY and Why Should You Care?

In our next post, we’ll dive deeper into what makes INKY different, how it works, and why it’s not just about fear—it’s about freedom. Freedom from worry, freedom to focus, and freedom to grow your business without looking over your shoulder.