INKY Isn’t Just Protection, It’s Peace of Mind
In our last post, we introduced the very real threat of phishing and how one business owner—Tommy Bells from Totally Fake Company Inc.—learned the...
2 min read
Dylan Borden
:
Oct 8, 2025 8:40:00 AM
You know how in horror movies, the characters always say, “It’s probably nothing” right before it’s very much something? That’s kind of how email works in 2025. It looks ordinary, it feels safe, but lurking inside is the digital equivalent of a haunted house where every door handle shocks you.
days
hours
minutes
seconds
We’ve talked about phishing and email security not too long ago, and for good reason—it keeps evolving faster than a villain in a slasher sequel. For those following along, we’ll even drop references to the four blogs we’ve written on this topic so you can retrace the breadcrumbs of wisdom.
Enter INKY. Unlike traditional filters that just scan for sketchy wording or blacklisted domains, INKY uses machine learning and computer vision to identify when something feels “off.” It can spot a spoofed domain that looks almost identical to your real one. It can flag an email written to look like it’s from your CEO, even when the sender’s address is just a hair different. Where humans—and older systems—see nothing unusual, INKY catches the disguise.
And disguise is the right word. Because modern phishing is not about cartoonish scams with typos and wire-transfer requests from “royalty.” According to the 2024 Verizon Data Breach Investigations Report, phishing is involved in a large share of all breaches, and compromised credentials remain one of the most common ways attackers gain access.
Worse yet, users often fall for phishing emails in under 60 seconds, meaning attackers don’t have to wait long before they’re inside your systems (SpyCloud). And the cost? The IBM/Ponemon Cost of a Data Breach Report pegs the global average at $4.9 million per incident—with phishing-initiated breaches contributing heavily to that figure. That’s not a bill you want landing in your inbox.
This matters because phishing isn’t just an IT headache. It’s a business risk, a trust issue, and a productivity drain. Every hour your employees aren’t stuck untangling phishing fallout is an hour they can spend doing, you know, their actual jobs. INKY doesn’t just block bad emails; it protects your time, your reputation, and your bottom line.
So yes, we’ve covered this ground before, but it’s worth revisiting. Because the monsters in your inbox don’t care that it’s Cybersecurity Awareness Month—they’ll keep knocking either way. The good news is you don’t have to answer the door alone.
In our last post, we introduced the very real threat of phishing and how one business owner—Tommy Bells from Totally Fake Company Inc.—learned the...
If you’re a business owner, your inbox is more than just a communication tool—it’s your command center. It’s where deals are made, partnerships are...
Over the past few weeks, we’ve walked through the real risks of phishing, the time cost of managing email manually, and the practical steps business...