In our last post, we introduced the very real threat of phishing and how one business owner—Tommy Bells from Totally Fake Company Inc.—learned the hard way that email security isn’t optional.
While we’ve anonymized the name for privacy, the incident is real—and it’s one of many we’ve helped resolve at Four Winds IT. These stories aren’t meant to scare you. They’re meant to show you what’s possible when you take security seriously.
But let’s be honest—security isn’t the most exciting topic for most business owners. You’re busy. You’re juggling operations, sales, customer service, and everything in between. The last thing you want is another tool that adds complexity or slows you down.
That’s why INKY is different.
Think about how many emails you receive in a day. Dozens? Hundreds? If you’re like most business owners, your inbox is a constant stream of invoices, client requests, internal updates, and vendor messages. Somewhere in that mix, phishing emails are hiding—designed to look legitimate, waiting for one click.
You probably spend hours each week just sorting through the noise. And when something looks suspicious, you pause. You forward it to IT. You second-guess. That hesitation costs time—and if you guess wrong, it could cost a lot more.
If you’re a business owner, your inbox is probably overflowing. Studies show that professionals receive an average of 121 emails per day 1. That’s a lot of information to sift through—especially when some of it is urgent, some is junk, and some is dangerous.
Managing email isn’t just a background task. It’s a daily drain. Research from the University of North Carolina suggests that professionals spend 2–3 hours a day just reading, sorting, and responding to emails 2. That’s 10–15 hours a week and that doesn’t include the time lost when you fall for a phishing attempt or have to recover from one.
INKY doesn’t just block spam. It scans every email using artificial intelligence and computer vision to detect even the most convincing phishing attempts. It flags suspicious messages with clear, color-coded banners that explain what’s wrong—whether it’s a spoofed domain, a fake logo, or a suspicious link.
Instead of guessing, your team gets instant clarity. Instead of wasting time, they stay focused. And instead of reacting to threats, you’re proactively protected.
Yes, phishing is a serious threat. But we’re not here to scare you into action. We’re here to show you that security can actually make your life easier.
When you stop spending hours sorting emails or recovering from mistakes, you get that time back. And in business, time is your most valuable currency.
According to recent data, the average employee loses over four hours a week dealing with phishing-related distractions. Multiply that across your team, and the cost adds up fast. Now imagine what your business could do with that time reclaimed.
The average cost of a phishing-related breach in 2024 was nearly $5 million. But the real cost isn’t just financial—it’s the lost productivity, the damaged trust, and the stress of recovery.
INKY helps you avoid all of that. And with Four Winds IT guiding the implementation, you don’t have to lift a finger. We handle the setup, the training, and the ongoing support—so you can focus on running your business.
In our next post, we’ll explore what to do if you’re not ready for INKY—or if you want to layer on additional protections. We’ll share practical steps your team can take today to stay safe, even without advanced tools.
Because while INKY is one of the easiest ways to protect your business, it’s not the only way.